Cinuru helps the film industry to engage the right audiences. In a consumer-centric approach we have iteratively developed the first version of our cinema app and analytics and campaigning tools. Our App allows moviegoers to connect with their favorite cinemas, keep watchlists, earn rewards, rate movies, and receive push notifications. Our dashbaord allows cinemas to analyze the taste of their customers, and send targeted marketing campaigns. After a pilot phase with 8 cinemas, we are currently growing our customer base throughout Germany. In the next months we will further improve the app and dashboard, adding many new features and start planning our international expansion. We are an interdisciplinary founding team with various backgrounds (film production, computer science, business).